For Yavuz and his counterparts, there's serious appeal in having another ad-supported app inside Meta's ad manager. Once Meta adds a check box to extend ads to Threads, ad buyers will check it. Facebook's ads, technology, and interfaces are much better than Twitter's," said Trevor Dudeck, CEO of ad agency Lemonade. "If it's just the same thing as Instagram, that's not going to be as enticing," said one executive at a major digital advertising agency. When Zuckerberg inevitably adds the Threads checkbox to Meta's ad platform, it'll be ominous for Twitter's flailing ad business.

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Persons: Alex Kantrowitz, Kantrowitz, Meta hasn't, Mark Zuckerberg, Ahmet Yavuz, Yavuz, Carly London, Curly, it's, David Herrmann, Herrmann, They're, Carl Bivona, Trevor Dudeck, Josh Keller, Elon Musk's, that's, Zuckerberg, I've Organizations: Big Technology, Morning, Meta, ASY, Twitter, Instagram, Facebook, Google, it's Meta, Herrmann Digital, Union Square Media, Wall Street Locations: Meta